Vertical Systems is to target airport media sales departments for the development of a new advertising inventory management. The system is expected to be ideal for businesses where advertising revenues are part of the overall strategy.
The fully integrated system is an inventory management platform that will include advert specification details, an automated booking facility, produce a workflow for the in-house team to allow approval and sign-off right through to print, and then generate invoices for payment.
This will be the first system of its kind, delivering state-of-the-art technology for customer ease and convenience, with improved efficiencies for in-house teams managing media sales. The system is due to roll out in Autumn 2017.
This is Vertical System’s initial venture into the advertising sector and is welcomed by Managing Director, Rob Barker, who has been working on the project for the last 4 months. Barker states,
“this system will take our development to another level; whilst we retain focus on mainstream travel industry systems-this opportunity opens new doors and think airport will respond positively. We have the advantage of our 35-year legacy and track record to provide confidence in our robust systems.”