England’s Historic Cities consortium has secured £1 million from the Discover England Fund for a new project encouraging more US visitors to explore regional England.
Called ‘The Collection’, it aims to bring history to life with augmented reality, and will feature itineraries that link the cities by rail, making it easy to plan and book a multi-destination trip.
Delivered through the historic cities app, it will act as a central point for local information that highlights places to eat and stay, alongside trips, tours and travel options.
Sally Balcombe, VisitEngland chief executive, said: “The calibre of submissions reflects the innovation in product development thriving across the country’s tourism landscape.
“The successful projects will boost international and domestic visitor growth creating a step-change in the industry and spreading the economic benefits of tourism across England.”
“England’s Historic Cities’ winning project uses augmented reality to place the user at the heart of England’s history, making visiting a compelling proposition.”
Joining the 13 members of England’s Historic Cities for this project are Truro and Worcester and the City of London. The project is also supported by London & Partners, English Heritage and UKinbound.
Deirdre Wells, chief executive of UKinbound, said: “In this increasingly competitive market place, we cannot become complacent and must instead keep innovating and offering new and dynamic experiences to respond to visitor demand.”
Lydia Rusling, head of Visit Lincoln, said: “This is a major investment which uses cutting-edge technology to attract international visitors to Lincoln and other leading historic cities.
“Heritage is a huge draw for US visitors to England. [It] will enable Lincoln to share our amazing stories through digital technology and will bring the city wider exposure to this important international market.”
Melanie Sensicle, project director for The Collection and chair of England’s Historic Cities, said the group will be at World Travel Market London, on the UKinbound stand (UKI300), to talk to potential partners about plans for the project.
England’s Historic Cities are: Bath, Canterbury, Cambridge, Chester, Carlisle, Durham, Greenwich, Lancaster, Lincoln, Oxford, Salisbury, Stratford and York.