Strategy : the nucleus of which everything revolves around; we will help you develop
and implement your strategy.
Organisational structure : good team structure injects stability, direction and performance
- key factors that affect the bottom line. We can work with you to create a structure which
optimises staff output.
Introduction of good process : good process provides direction for your staff and helps create
a platform for performance measurement. We'll help introduce processes and procedures
- your staff deserve the support!
Brand evaluation : ensure you know and understand the importance of your core brand
values as these reflect your business. Pinpoint will help you communicate these brand values
in all your internal and external communications methods.
Planning : we'll work together to re-define your goals, evaluate your audience, and review
your messages. Good delivery requires good strategic and tactical planning
Our services - upfront
PR : with you we’ll create the story, we’ll write and distribute the story, and ensure that you
obtain good coverage through our excellent rapport with editors and key journalists.
Copy writing : we’ll include your core values ensuring we differentiate you from your
competitors. Passionate copywriting used in items such as newsletters, press releases or
websites will increase a desire for “call to action”.
Destination photography : visual impact requires an eye for detail and good photographic
experience. We’ll organise and fully coordinate the photo shoot with our photography contacts
to ensure we deliver the desired results.
Film, CD/DVD production : capture your audience, or just reduce brochure costs whilst
delivering visual impact and promotional opportunities. Our associate partners include camera
crew and newsreaders which provide a professional, polished production.
Creative Design : making your campaigns work for you requires special skills in drawing out
the key messages and transforming them into creative, emotive words. Whether it’s direct mail
or advertising, we will focus on achieving an impressive response
Media buying : targeting the right media with cost-effective purchasing will make your
campaigns go further. We have a broad contact base for both consumer and travel trade media.
Website programming and design : leave this to the experts! Personal attention to bespoke
programming requirements will produce a tailored website that captures the information from
the site visitor whilst collating their personal data for feedback.